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OkCupid: A case study on positioning strategy
A look into a brand's move to conform to dating app swipe culture and how that move cost it its unique market differentiator.
Luna Guo
Apr 18, 20244 min read
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The (missed) profitability of a major minority and why we need to be paying attention
Imagine living in a world where a slight minority (49.7% worldwide) or even a majority (50.4% in the U.S.) equates to a definitive...
Luna Guo
Feb 16, 20243 min read
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The fascination with potential and how it drives decisions
This is a topic I'm passionate about. In fact, psychology as a whole is just extremely cool, but this facet of it to me is wild: We as...
Luna Guo
Jan 17, 20243 min read
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