Luna GuoApr 184 minMarketing-Led SuccessOkCupid: A case study on positioning strategyA look into a brand's move to conform to dating app swipe culture and how that move cost it its unique market differentiator.
Luna GuoFeb 163 minDiversity is Good BusinessThe (missed) profitability of a major minority and why we need to be paying attentionImagine living in a world where a slight minority (49.7% worldwide) or even a majority (50.4% in the U.S.) equates to a definitive...
Luna GuoJan 173 minPsychologyThe fascination with potential and how it drives decisionsThis is a topic I'm passionate about. In fact, psychology as a whole is just extremely cool, but this facet of it to me is wild: We as...