We love a good story about the ones who paved the path, the pioneers. The brands and companies who “got there first,” disrupted an industry, and put their flag on the ground for everyone else to follow. Yet in my time working in consumer packaged goods and then later in tech, I’ve realized that I've carried with me a perspective that transcends Silicon Valley’s mantra of move fast and break things. It started with my roots in CPG. In consumer goods, you learn that speed isn't

Water is (nearly) free in first world countries--just a fraction of a cent per gallon straight from the tap. But branding? Branding made...

A brand's DNA is its identity. It's the blueprint for how the products born out of it will look, and the reason for why those products...