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Why some brands look scammy and how to avoid it
What makes a brand look "scammy"? Learn what practices raise red flags and what you can do to create a brand that exudes trust.
Luna Guo
Jun 24, 20246 min read


OkCupid: A case study on positioning strategy
A look into a brand's move to conform to dating app swipe culture and how that move cost it its unique market differentiator.
Luna Guo
Apr 18, 20244 min read


When holiday deals go ho ho no
'Tis the season... for consumerism! Time to purchase all the gifts for people on your list--and more. Maybe add a few purchases for...
Luna Guo
Dec 19, 20233 min read


The problem with testing and learning
Most of us are familiar with the test and learn process, whether it be through Lean Startup, Agile, or a variety of other contexts. You...
Luna Guo
Dec 5, 20233 min read
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