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Leverage 5 Psychological Effects to Level Up Your Marketing Strategy
5 powerful psychological effects to know about and use in your marketing strategies.
Luna Guo
Sep 26, 20245 min read
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Why some brands look scammy and how to avoid it
What makes a brand look "scammy"? Learn what practices raise red flags and what you can do to create a brand that exudes trust.
Luna Guo
Jun 24, 20246 min read
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OkCupid: A case study on positioning strategy
A look into a brand's move to conform to dating app swipe culture and how that move cost it its unique market differentiator.
Luna Guo
Apr 18, 20244 min read
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