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Turning insights into growth

It's not just product or marketing; It's about the crafting the holistic experience for customers in my go-to-market approach.
 By honing in on deep consumer, market, and competitive insights with a customer needs lens, I help produce powerful products and brands that stand out from the competition, delivering growth and continued value to your customers.

About

I'm a classically trained marketer & strategist with an MBA from Cornell and over a decade of experience ranging from ecommerce, to tech startups, to consumer goods. I am well balanced between testing & learning quickly and taking the time to deep dive into research to bring forth a winning strategy for your business, helping you create products, experiences, and marketing that reflect your customers.

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What Sets Me Apart

Prioritizing insights to consumer experience strategy to drive success.

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Consumer-first approach

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Insights & data driven strategies

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Holistic customer experience focus

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Long-term growth mindset

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